Bettina Hubby continues to work on solo garment related projects, but also has evolved, under the company name HubbyCo, into curator and ring-leader, finding new ways to create, collaborate and exhibit. Emphasis has been shifting away from being a solitary artist/creator to a part of a fruitful, diverse community whose talents she can convene with to make a point, explore an idea and throw a wider net, pursuing these projects outside the typical gallery setting.    

HubbyCo's mission is to continue to produce innovative community-minded projects that involve different artists, artistic practices, and topics of interest - events that will strive to delight, inspire, inform and spark conversation. Each project will be unlike any preceding it. What they have in common is the curiosity of how other practices can intersect and push us into work we wouldn't do independent of each other.
    
Outside of the projects, In her commissions (garment revisions), Bettina challenges notions of dress and image by reworking, recontextualizing and personalizing the clothing given to her with the specific wearer in mind. These are designated with the Hubby label.

The HubbyCo studio consistently counts on and appreciates Creative Director Tif Sigfrids, a songwriter, performance and visual art

*site design by Liz Anderson at Department of Graphic Sciences.