HUBBYCo founder, Bettina Hubby, was born in New York and raised in Savannah, Georgia. She attended the College of Charleston for her BFA and received her MFA from the School of Visual Arts in New York (1994) in sculpture, drawing and photography. Hubby exhibited in many group, solo shows and curatorial projects while living in New York City and worked for Artforum, The Drawing Center, The New Museum, and Parkett.

Hubby is now based in Los Angeles where she has been working in and around the fashion and art worlds since 1999. She launched her own label, HUBBY in 2002 when she debuted her collection at Dianepruess Gallery in Chinatown, Her second collection, also in 2002, premiered at Weathervane in Santa Monica, and Naked in West Hollywood.

Her most recent venture in the fall of 2007 was a collaboration with photographer Mike Slack. The project debuted at Naked in West Hollywood, and is slated to travel in 2009. 

Hubby has been featured in Anthem, Index and Paper magazines. Hubby’s portrait exhibition/fashion project in Chinatown (2004) earned glowing reviews in the Los Angeles Times and was simultaneously chosen as LA Weekly’s “Pick of the Week.” She has also appeared in The New Yorker, and LA Magazine, amongst others.

All of Hubby's work is one-of-a-kind. Each piece is made from a garment that already exists. She works primarily on a project-to-project basis and enjoys the challenge of presenting work in new ways. Hubby’s practice revolves around recycling loved garments from her client's wardrobes and reinventing pristine vintage for her collections.